Can AdBlock make Ad Tech Industry better?

What is AdBlock?

The basic principle that lies in the foundation of an AdBlock is content filtering. Every element of the web page has its designation — there are footers, headers, sidebars, central parts, etc. Ad spaces are also designated.

  1. Request block — which prevents a connection with an ad server. Here’s how it works: HTTP
  2. Element hiding — which hides specific HTML elements of the page. It is a CSS snippet inserted into a website that hides elements designated as the blocked.

How AdBlock affects the Ad Tech industry?

For quite a while, Ad Blocking was not taken seriously by an Advertising Industry in general. And why should they? It was stuck between being a milquetoast joke and a preemptive shot in the air. I.e., not something that will make you rethink your ways.

Why users apply Ad Blocking?

Let’s put this straight — Ad Tech is built upon information. Information is gathered from users. Ad Block means no user data available, which means there will be no ad tech operation — Mellon Collie and infinite sadness Y’all.

  • Privacy
  • Fear of malware and fraud
  • Ad Fatigue / Irritation
  • For the sake of better user experience
  • Ads jump out of nowhere and bang the drum as if it was a Mardi Gras.
  • Pop-up messages are utterly annoying and often intentionally block anything in the way.
  • Video autoplay usually requires a desperate search for “mute” or “close,” and some content seen on the banners is just off the charts baffling.
  • Low quality of ad content

Why should Marketers embrace Ad Blocking?

On the surface level, it seems like Ad Block is the judgment day for digital ads. But it isn’t. It actually does a favor to an Advertising Industry. Ad Block ends digital ads as we know them.

  • Whitelist Request
  • SEO optimization
  • Inbound Marketing
  • Content-driven approach

Content marketing works hand-in-hand with SEO and Inbound but it goes far beyond that. In fact, of all Ad Block countering marketing approaches — content-driven marketing is probably the most prospective simply because it is not adverts per se but actual content. Content that works for the brand and its expansion and prosperity.

In essence, it is an elaborate sleight of hand. If The Internet is meant for the exchange of information — then this is precisely that. Quality and yet relevant stuff from a particular “supplier.” It is intended to build an association for the user that this specific company delivers the goods and that the user’s attention makes it possible.

The challenge is that this approach requires patience and dedication. Content marketing is a long game, but when it pays off — it pays off big time. But to get there, you need to have a plan and adjust it according to user feedback. It doesn’t mean you have to flip-flop to please the target audience, but you have to be flexible to deliver content keeping the user’s perspective in mind.

  • High Concept Ad Content
  • Influencer Marketing
  • On the one hand, influencer creates content with the help of the brand.
  • On the other, the brand receives exposure.
  • Native Ads

In Conclusion

Digital advertisement had evolved a lot since the beginning of the internet. It was never intended to be irritating or otherwise overbearing junk — just a means to promote a business or specific products to a particular target audience. And also collect some data to refine services performance, i.e., making ads more effective.



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